Content Comparison

This guide will help clients take photos of products in the right way, this will provide the best results. The guide is there to show how should a product be photographed. These photos are then used in projects such as Liveplano and Animation3D Virtual Shelf.

Photography requirements

Priority	Description	References
Must	Product sides and how to orientate the product, What is front and left and right of a product. when taken photos of a product, the front of pack is the side that is displayed on the shelf (facing the consumer). Left of pack is the side that is left of product and not the left from the perspective of the camera.	Image Modified
Must	For 3D product reconstruction, whereby we stitch product images together to form a larger label/texture. We need to make sure we try to remove all shading from the photos, i.e. having even lighting so the photo looks Flat. this is to help avoid seam problems such as shown. Please make sure you flood the product with even lighting to avoid as much as possible the shading/shadows on the edges of a product	Image Modified
Must	Make sure the Front image is the front from how a product will be shown on the shelf. The front is always the side shown when the product is placed on the shelf.
Must	all images must be named by barcode EANs/UPC Example

names:

931001526443 product which is a Box type product, i.e. cereal boxes etc..

931001526443.jpg (front)
931001526443_back.jpg
931001526443_left.jpg
931001526443_right.jpg
931001526443_top.jpg
931001526443_bottom.jpg

9310015306132 a crisp packet

9310015306132.jpg
9310015306132_back.jpg

photos to take for products:

Boxes - we 6 photos in total:

Code Block
UPC_1.jpg UPC_2.jpg UPC_3.jpg UPC_4.jpg UPC_5.jpg UPC_6.jpg

Each image is for one side of the box.

Cylindrical objects - We need a 14 photos in total. 12 photos will be take every 30 degrees of the products, then the last 2 photos is from top and bottom

Keep in mind that then naming is like the above.

Code Block
UPC_1.jpg (Front) UPC_2.jpg (+30 degrees rotated) UPC_3.jpg (+30 degrees rotated) UPC_4.jpg ... UPC_5.jpg UPC_6.jpg

Packet/bag objects - Things like potato or crisps packets, we only need 4 photos. front, back, top and bottom.

View file

name	Box product photos.pdf

View file

name	wrappeing product photos.pdf

You can download all the files and samples from this shared folder

Must

In the case of 3D reconstruction, we need to make sure we have enough imagery to make a good stitch of the whole product. As such, we recommend the following for naming and number of shots

6 shots as a default/base for all products
for cylindrical objects, a shot per 45 degrees.
- the naming for such photos should be:
  SKU_1 = Front
  SKU_2 = Left at 45
  SKU_3 = Left at 90
  …

Recommended	Always use diffuse lighting as direct lighting will be reflected and thus create a glair/highlights that will interfere with the photo, this can be very unsatisfactory on reflective items such as crisp packets/foils.
Recommended	keep the same zoom per product

where

possible.
Recommended	Set the zoom to capture the largest part/side of the product, this will help in keeping the same Zoom
Recommended	Keep the same lighting and contrast, exposure, iso and all other factors affecting the levels of brightness/colour through out the whole shoot/project. As this will mean we have consistent results
Must	when taken photos of plastic wrapped/

baged

bagged produce, i.e. crisps packets.. make sure you try your best to straighten the edges out.
Must	If packaging is damaged, i.e. box has a dent or so. try your best to fix this, before taken a photo
Recommended	Check that glair or exposure is not affecting the colours, never use direct flash as it can lead to hotspots on the photos.	Image ModifiedImage Modified
Must	Always take photo at the correct orientation, for instance, if a product is shown on the shelf up right, then the photo must be taken with the product upright,
Must	height measurements of bagged products such as, bread loafs, must be measured from the base to the plastic ring/clip. this means we ignore the excess plastic. in CM
Must	use a big white object to place the product on, this will help to avoid us from having a bent base of the product, as is the case when you place a long product. Try to also straighten the wrapping so that we can see the product branding clearly	Image Modified
Must	Always keep the product at the centre of the Camera's lens, if we have a big product then the camera lens is pointing at the centre of the product. if it is very small then we do the same, raise/lower the camera to get the camera lens inline with the product.	Image Modified

Photo Resolutions, What Megapixel?

The higher the better, anything above 14+ mega pixel , must be taken by a DSL DSLR and not using iPhones/mobile devices with very importantly a good lens.