The points below have been compiled from years of experience working with many varied research objectives.
Size matters - optimal settings for 5 plus bays
We have created shelves with plus 1000 SKUs. Spanning many bays. In such a setup the navigation of the fixtures are very important. As such, it is recommended to use free walking camera, this allows the respondent to ‘walk’ down the bays and get closer to the area/product of interest much like in real life shopping.