Virtual Shelf Terms

SKU

This refers to the product used on the shelf. Meaning that any product on the shelf needs to have a number and counted as a SKU, even if we have the same product but with different versions of the same product and/or concept, then we will always have a SKU for this version.

Open

SRP / MRP

Shelf Ready Packaging, is basically the box / container that the products are transported in and is used as part of the branding on the shelf.

Open

BAY

A bay is the set of products to be displayed on this one group of shelfs. For instance, a bay is always made up of the same number of shelfs that are set at the same location and where the products all align on the same shelf correctly.

CELLS / POGS / Scenarios

Cells, POGs, scenarios are the unique shelf exercises. This relates to the setup been tested, for instance, we can have 3 cells. Cell-1 has current product design/layout, cell 2 has the new design/layout and cell 3 is the 3rd rout. This naturally, is down to the project specification and number of designs / pricing been tested.

Dummy Shelfs

These are typically all the shelfs are added as background only, they are not to be included in the measurements, but rather server to allow the shelfs to sit in the store better. The respondent can not interact with them. The products are also blurred and pixulated to make sure they do not affect the results.

POSM

This is all the material that is used to promote the products on the shelf, these can be aisle fins and/or special branding that is specif to the setup.