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A bay is the set of products to be displayed on this one group of shelfs. For instance, a bay is always made up of the same number of shelfs that are set at the same location and where the products all align on the same shelf correctly.
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CELLS / POGS / Scenarios
Cells, POGs, scenarios are the unique shelf exercises. This relates to the setup been tested, for instance, we can have 3 cells. Cell-1 has current product design/layout, cell 2 has the new design/layout and cell 3 is the 3rd rout. This naturally, is down to the project specification and number of designs / pricing been tested.